J. Denissen CPA Ltd. - Provider of CFO Services
J. Denissen CPA Ltd. - Provider of CFO Services
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    • Home
    • About
      • Meet The Team
      • Mission, Vision & Values
      • What our clients say
      • FAQ
    • Services
      • Monthly CFO Advisory
      • Job Costing Consulting
      • Fin. Business Assessments
    • Resources
      • Ebooks
      • Podcasts
      • Profit Guard Blog
      • Should You Hire a CFO?
    • Case Studies
      • Post-Covid Recovery
      • The Right Foundations
+1 (250) 225 0437
  • Home
  • About
    • Meet The Team
    • Mission, Vision & Values
    • What our clients say
    • FAQ
  • Services
    • Monthly CFO Advisory
    • Job Costing Consulting
    • Fin. Business Assessments
  • Resources
    • Ebooks
    • Podcasts
    • Profit Guard Blog
    • Should You Hire a CFO?
  • Case Studies
    • Post-Covid Recovery
    • The Right Foundations
+1 (250) 225 0437

Profit Guard Case Study: The Right Foundations

How we helped a high-end metal fabricator turn a six-figure loss into a six-figure profit in just one quarter. 


 

challenge

Profit Guard engaged with two ambitious owners of a high-end metal fabrication company who had built a strong reputation in their community and maintained a steady stream of client orders. Despite their success in securing work, profitability had become a serious concern. The business had recorded losses in the hundreds of thousands of dollars, with projections pointing to an even greater deficit that year. When the company applied for a loan to expand capacity and reduce per-unit manufacturing costs, the bank declined the application citing financial performance as the key obstacle. Without that injection of capital, the business was caught in a frustrating cycle: high demand but limited ability to scale profitably. 

Profit Guard’s Strategy

 Profit Guard approached this project by identifying high-impact areas first, then drilling deeper into financial and operational efficiencies. Key steps included:

  1. Clarify Targets: Define shortcomings and future goals with leadership.
     
  2. Bridge the Gaps: Examine cost estimates vs. actual expenses.
     
  3. Rebuild Estimating: Align pricing models with desired profit margins.
     
  4. Reinforce Value: Reassure leadership that higher prices wouldn’t drive clients away.
     
  5. Set Priorities: Streamline cost accounting, purchasing, and sales to regain control.

Execution

 


  • Conducted an in-depth review of the company’s estimating process, identifying where pricing failed to reflect true production costs.
     
  • Introduced a refined pricing model aligned with profitability targets and client value perception.
     
  • Reorganized financial records to ensure greater visibility into cost accounting, purchasing, and sales performance.
     
  • Created a monthly dashboard to track progress toward profitability goals and highlight priority actions for each 30-day period.
     
  • Guided leadership through data-driven decisions, demonstrating where price adjustments could be made without sacrificing client retention.
     
  • Established new internal procedures to sustain financial clarity, reduce inefficiencies, and maintain profitability long-term.

Results

 

  • Within three months, the company transitioned from operating at a substantial loss to generating a six-figure profit.
     
  • Improved estimating and pricing procedures brought cash flow into the black and gross margins up significantly.
     
  • Enhanced visibility into financial data allowed leadership to make faster, more confident decisions.
     
  • The company successfully secured a bank loan, providing the working capital needed to expand operations.
     
  • By strengthening financial foundations, the business gained long-term stability and a clear framework for continued growth.

Profitability isn’t just about selling more — it’s about fixing the structure beneath the numbers.


Jeffrey Denissen, CFO

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