J. Denissen CPA Ltd. - Provider of CFO Services
J. Denissen CPA Ltd. - Provider of CFO Services
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Strategic Partners – CFO Support (No Replacement) by Profit Guard Consulting

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Helping Business Owners Win — Together

We work with trusted advisors who support owner‑led businesses and want better financial clarity, stronger decisions, and healthier outcomes for their clients. Profit Guard Consulting partners with professionals who value long‑term results, not short‑term fixes.

If you advise business owners and occasionally see financial complexity become a barrier to progress, we may be a strong fit to work together.

Who This Is For

This page is for professionals who regularly advise established business owners and want a reliable fractional CFO partner they can trust.


• Accountants and Bookkeepers
• Commercial Lenders and Bankers
• Wealth Managers and Financial Advisors
• Business Coaches and Consultants
• M&A Advisors and Exit Planners

The Clients We’re a Fit For

To protect your reputation and your client relationships, we are intentionally selective.


Our best work is with owner‑led businesses that:
• Generate approximately $500K–$10M in annual revenue
• Have 5–20 employees
• Operate in trades, manufacturing, or service industries
• Already work with a bookkeeper and CPA
• Are growing, but experiencing cash flow pressure, margin erosion, or decision uncertainty


We are not a fit for early‑stage startups, one‑off advisory projects, or price‑driven engagements.

How We Work With Strategic Partners

Our role is to provide financial leadership — not to replace existing advisors.


Our Role:
• Serve as a fractional CFO and financial guide
• Translate financial data into clear decisions
• Improve cash flow visibility, profitability, and planning


Your Role:
• Remain the primary advisor in your area of expertise
• Maintain ownership of the client relationship
• Collaborate as needed, without added workload


Shared Outcome:
• Better‑run businesses
• Fewer financial surprises
• Stronger, more confident owners

How Referrals Work

We keep the process simple and respectful.


1. You introduce us via email or LinkedIn
2. We conduct a confidential Right‑Fit conversation
3. If appropriate, we engage as the client’s fractional CFO
4. With permission, we keep you informed of progress


There are no forms, no pressure, and no obligation.

Alignment & Incentives

Our partnerships are built on alignment and trust.


Partners work with us because it helps their clients make better decisions, reduces financial risk around growth or lending, and strengthens long‑term client outcomes.


Referral arrangements, where applicable, are discussed privately and structured transparently.

Why Partners Choose Profit Guard Consulting

• 20+ years of CFO‑level and CPA experience
• A clear, structured advisory process (One Clear Path)
• Flat‑fee, no‑surprise engagements
• Experience working alongside existing advisors
• A calm, practical, and owner‑focused approach

Common Partner Questions

Will you replace me?
No. We complement existing advisors and stay within our role.


Will you sell additional services?
No. Our engagement is focused on CFO advisory only.


How involved do I need to be?
As much or as little as you prefer.

Start a Partner Conversation

If you believe your clients would benefit from clearer financial leadership, we should talk.

Schedule a confidential partner conversation or introduce a client when the timing feels right.

Book your Partner Conversation here
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