Jeffrey Denissen
Founder & CEO · Fractional CFOLeads every client engagement personally — from the Right-Fit Call to monthly CFO guidance. Works on-site in Vancouver, Victoria and Seattle, and remotely across North America.
VANCOUVER · VICTORIA · SEATTLE · REMOTE ACROSS NORTH AMERICA
778-651-9736 · BOOK A RIGHT-FIT CALL →
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About Profit Guard
Turning complexity into clarity — and clarity into profitable action.
Profit Guard Consulting is a fractional CFO practice for owner-led manufacturing, trades and project-based businesses doing $2–25M. We give owners CFO-level thinking without the full-time cost.
[ 01 ] — Meet the founder
Big Four roots. Owner-level focus.
- CPA, CA (CANADA)
- CIA
- CERTIFIED CFO
- CERTIFIED CCO
- MENTOR, THE CFO PROJECT
Jeffrey Denissen started his career in audit at one of the Big Four accounting firms in the Netherlands. Since then he has worked with major corporations, the credit union system, and small and medium-sized businesses as a fractional CFO.
With more than 20 years in finance and leadership, he helps owners strengthen cash flow, improve margins and plan growth — and he mentors new fractional CFOs at The CFO Project. He also leads workshops for business owners, and was a guest on the True North Compliance Podcast.
Deep hands-on experience in job costing, work-in-progress and percentage-of-completion accounting makes him a natural fit for businesses that build, make and deliver projects.
- 20+ yearsFinance & leadership
- Big FourWhere the career began, in audit
- $2–25MOwner-led businesses we serve
- Victoria, BCHead office
[ 02 ] — How I work
Structured. Straightforward. Out of the weeds.
Across every engagement the process stays the same. It is built into our One Clear Path, so owners stay focused on decisions — not spreadsheets.
- 01Understand where you stand
A clean, honest picture of the business today — profit, cash and what really drives results.
- 02Build a practical plan
Clear targets for profit, cash flow and capacity, tied to where you want the business to go.
- 03Put it into action
Monthly guidance and follow-through on the changes that make a measurable difference.
Alongside, not instead
We work with your existing accountant, bookkeeper and advisors. You keep the team you trust; we add CFO-level guidance and decision support.
[ 03 ] — The team
Small team. Direct access.
Ghislaine Janssen
Office, marketing & operationsManages office planning, marketing and back-office operations — from strategic planning and campaigns to brand building, audience engagement and running things efficiently.
Next step
Start with a 20-minute Right-Fit Call.
No pitch. No pressure. Just a clear look at what’s happening in your business, and whether CFO-level support would materially help.