MEET THE FOUNDER & CEO

Jeffrey Denissen CPA, CA, CIA

I’m a fractional CFO and business advisor who helps business owners turn complexity into clarity—and clarity into profitable action. My career began in the Netherlands as a Chartered Professional Accountant with one of the Big Four accounting firms. Since then, I’ve worked with major corporations, the credit union system, and—most meaningfully—with dozens of small and medium-sized businesses in my role as a Fractional CFO.

Across every engagement, my process has remained consistent: understand where the business stands today, build a practical action plan, and implement the changes that drive measurable improvement. With more than 20 years of finance and leadership experience, I help owners strengthen cash flow, improve margins, and create a forward-looking growth plan they can trust.

My approach is intentionally structured and straightforward. Our One Clear Path—keeps owners out of the weeds and moving forward with confidence.

Based in British Columbia, I partner with business leaders across the province—on Vancouver Island and the Lower Mainland—through a mix of virtual and onsite collaboration. Whether you work in trades, manufacturing, professional services, or software, my goal is the same: translate your numbers into meaningful next steps, build momentum, and help you create a business that works for you—not the other way around.

Ghislaine Janssen

Meet Ghislaine Janssen, the driving force behind our office planning, marketing endeavours, and seamless business advisory services back-office operations. As the mastermind orchestrating the intricate dance of our firm's activities, she brings expertise and dedication to the table.

With a keen eye for strategic planning, Ghislaine navigates the ever-evolving business landscape, charting a course that ensures our firm's success. 

Ghislaine's prowess extends beyond the boardroom, delving into the dynamic marketing realm. Crafting compelling narratives and developing innovative campaigns, she is the creative force propelling our brand forward. Ghislaine is at the forefront of our marketing initiatives, whether building brand awareness, engaging with our audience, or leveraging digital platforms.

Behind the scenes, she masterfully manages the intricate tapestry of our back-office operations. From streamlining processes to ensuring operational efficiency, Ghislaine is the unsung hero who keeps the gears turning smoothly. With meticulous attention to detail and organizational finesse, she creates an environment where every facet of our firm functions harmoniously.

Want to work with us?

We may not be the right fit for every business—and that’s intentional. Book a free Right‑Fit Call to find out if working together makes sense.

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